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Adverstories
http://www.youtube.com/watch?v=ygQiw88KOeI in the word "human-suit" below
ah yes, viral advertising. using storytelling to continuously communicate with consumers.
the viral ad here "human-suit", one for the sci-fi channel http://www.scifi.com/, is one of my favorites. isn't the casting here perfect?
These guys http://www.maverickmedia.co.uk/ are the pros, having done
tons and tons of creative work that is based on extensive hearings with clients.
Yours truly set up companies for them ("baby mavericks") and produced content for them in Japan and India, and brought viral advertising to these countries for the first time.
Communication is quite simple; It all boils down to these three issues
1. who do you want to reach
2. what action do you want these people to take
3. how can you persuade them to take these actions?
You'd be surprised, but it takes a lot of soul searching to find answers to these, dealing with a lot of things that people (inside
companies) dont often want to deal with, or even realizes exists.
there's a lesson here for advertisers - yes, viral ads can tell us stories, but unless they are sincere, highly creative and interesting, we may not care, and we may even become suspicious of advertisers'
motives.
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ZMPは、2001年1月、文部科学省傘下の科学技術振興機構（JST）研究の二足歩行ロボットPINOの技術移転を受け設立。
2005年世界初の家庭用二足歩行ロボットnuvoを発売し、2007年には家庭用自律音楽ロボットmiuro、また大学や企業向け教育カリキュラム教材e-nuvoシリーズを発売。
日本ロボット学会実用化技術賞、経済産業省「今年のロボット大賞2007、2008」を受賞。
2005年以来累計3,400台の販売実績を重ねています。次世代自動車研究用プラットフォーム「RoboCar®シリーズ」をラインナップに加えるなど、ロボット技術によるイノベーションを追求し続けています。
